Hello to Everyone,
I have been sharing a lot lately about online marketing, social media marketing, etc. but today I will share regarding passive marketing.
There are a lot of net workers who just haven’t gotten the hang of internet marketing or don’t feel comfortable being online. So, today, we will look at passive marketing in the local area.
I built my business by networking locally and doing a lot of passive marketing. For those of you who may not know what passive marketing is – - when you leave a trail of fliers, business cards, etc. with your business information in different locations without really talking to people. Also, you can tell a clerk, etc. you would like to give them one of your cards to share with others. This creates curiosity causing that individual to look at your business.
There are many ways to be creative with what you hand out, post on bulletin boards, etc. I am going to list a few ideas below that hopefully you will find helpful and fun in marketing in your local area or when you might be traveling!
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#1. Take a small zip close baggie (snack sizes work well) and include the following in it:
Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.
Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!
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2. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!
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#3. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.
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4. Wear a business name tag every time you go out into your community! Get a Catchy Slogan printed on it such as:
A. Ask me about (your company name) Products!
B. I work from home, you can too!
C. Earn some FREE when you party with me!
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#5. Get some Business Card Magnets printed up and hand them out every where you go! Have your friends & family pass them out too! ( Visit: http://www.vistaprint.com)
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#6. Get a Yard Sign! If you have a home business consider getting a Yard Sign printed up and proudly display it in your front yard! (Visit: http://www.vistaprint.com)
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#7. Exchange Business Cards, Fliers or Coupons with another Home Party Consultant in a NON-Competing Business and place her filler in your bags & outgoing packages & have her do the same for you! Sort of “scratching each others backs”.
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#8. When you travel take numerous catalogs, flyers, business cards etc. with you when you pack for your trip. Make up a separate tote bag just for these items. Leave you catalogs, flyers and business cards ever where you go while on your trip.
ie. back of train seats, back of airplane seats, hotel lobbies, restaurants, sporting events, etc…where-ever. This is a great way to target non-local customers and interest in your business.
I believe these 8 ideas will help you get started marketing successfully in the local market. Do an internet search for local marketing ideas and you will be amazed at all that is shared.
